Heroes Bonus Program

All of Canada thanks you. As do we.

In recognition of the selfless acts of service to our country, please enjoy a ‘Heroes Bonus’ of $1,000 off on almost any new 2022 or 2023 Chevrolet, Buick or GMC.* Canadian Forces personnel, First Responders and Professional Healthcare Workers are eligible* until December 31, 2023. Plus, this great offer can be combined with our other retail discounts and partner programs that really add up!

Program Details

To participate, simply bring proof of eligibility* to our dealership. With so many eligible vehicles to choose from, you have an exciting decision to make. Please contact us for further details.

Frequently Asked Questions


Q: Who is eligible for the Heroes Bonus?

A: The following individuals qualify for this program:

  • Canadian Forces Personnel: Active service personnel, current reservists, veterans and their respective spouses (including surviving)

  • First Responders: Active Canadian firefighters, police, EMT/paramedics, 911 dispatchers and their respective spouses

  • Professional Healthcare Workers: Anyone qualified/suited by education, training and/or the necessary licensing to perform a medical service at a Canadian Hospital, clinic and retirement/nursing home.  This includes: Doctors, Nurses and Professional Healthcare Workers at Canadian Hospitals, clinics and retirement/nursing homes.

Q: Which vehicles are eligible?

A: Contact us to discuss eligible 2022 or 2023 Chevrolet, Buick, or GMC Models.

Q: How do I participate in the Heroes Bonus?

A: Simply bring in your current or former proof of Canadian Forces membership, valid proof of current Canadian First Responder employment/government issued ID or valid proof of current practice at a Canadian hospital, clinic or retirement/nursing home to Seaway GM for verification.

Q: How many vehicles am I eligible to purchase, finance and/or lease?

A: There is no restriction on the number of vehicles an eligible individual can purchase/lease through the Heroes Bonus.

Q: Can I share my Heroes Bonus?

A: Only Canadian Forces and First Responders are eligible to share the discount with their spouse.

* Eligible Canadian Forces, First Responder personnel and Professional Healthcare Workers will receive a $1,000 bonus (tax inclusive) which will be deducted from the negotiated price of the purchase, lease or finance of an eligible new 2022 Chevrolet or Cadillac vehicle delivered between January 5, 2022 to December 31,2023. Incentive offer takes place at the time of delivery. Eligible individuals include: Active, reserve and veteran military personnel plus their spouses and surviving spouses; firefighters, police, EMT/paramedics, 911 dispatchers plus their spouses; and nurses, doctors and professional healthcare workers practicing at a Canadian hospital, clinic or nursing/retirement home. Must present proof of present or former membership in the Canadian Forces, valid proof of Canadian First Responder employment/government issued ID, or valid proof of current practice at a Canadian hospital, clinic or retirement/nursing home to be eligible, as applicable. Cannot be combined with certain other offers or advertised lease and finance rates. Dealer may sell for less and order/trade may be necessary. GM Canada may modify, extend or terminate offers in whole or in part at any time without notice. Conditions and limitations apply. See Seaway Chevrolet Cadillac Buick GMC for details.